28 Oct 5 Factors To Consider While Creating A Logo
A logo puts a “expression with a name” for your clients. They want to know and trust who they do business with. Your logo is the initial point from which all other advertising resources are taken out.
To create an unforgettable identity, your logo, business cards, letterhead, brochures, web site, etc.… should all have a shared theme that your client can immediately identify.
When you decide on a logo, everything else fits together like pieces of a puzzle. When that puzzle is complete, you see a picture of a successful company.
1. A good logo should be simple
Simplistic logos help customers remember a brand. Not only does it help customers remember the brand, but also to prevent a logo from being too eccentric that people might hate it.
2. A good logo should be memorable
Just like remembering simple equations such as 5+5, a memorable logo can help people refer to a brand. Try making a logo that people can easily recognize just by looking at it for a few times.
3. A good logo should be timeless
By timeless, it means that an effective logo can be around for a very long time. Will it still be effective in 10 or even 50 years? Fun fact: Coca-Cola’s legendary logo has been around since 1940’s.
4. A good logo should be versatile
A versatile logo can help designers work with the logo across different mediums and applications. If a logo is designed in vector format, it can be easily rescaled, or even put in any diverse backgrounds.
5. A good logo should be appropriate
The logo should be positioned appropriately for its intended purpose. For example, if you’re designing a logo for a vegan restaurant, you shouldn’t put a picture of meat inside the logo. But, showing what a business offers as a service is not necessary, just like Harley Davidson’s logo that doesn’t include a motorcycle in it, as long as it shows the identity of the brand.
These five essential factors should be remembered to help you create a good logo!